It’s unfortunate that many website owners are so hung-up on Page Rank, they’ll rarely if ever, link to a site with a page rank lower than their own.

I’m frequently approached by other website owners who it’s clear want to exchange links with one of my websites for no other reason than its Page Rank and so they can get more back links to their own website.

That’s my experience with quite a few of my own websites. It’s not until you get around a Page Rank 4 do back links come without you having to go and find them.

Back link requests tend to come more from sites with Low Page Rank wanting to improve search engine ranking by getting back links from higher ranking websites. They’re also frequently from websites that offer no relevant content to your visitors and are from totally unrelated areas.

Many website owners have read a little about why and how to gain back links, then set about gaining as many as possible from any site that will give them one in return. They know it’s important to gain back links, but what they forget or never knew, is it serves little purpose if they’re of poor quality.